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First, the basic situation
Shanxi jujube Co., Ltd. is a great differences in joint-stock enterprises. Shanxis Linxian County jujube predecessor company, the company has been founded since 1991, according to struggle, development, pragmatic and innovative spirit of enterprise, rely on advanced management, advance awareness and outstanding management personnel and high-tech talent, the more than 10 years of arduous pioneering, and the development of deep processing jujube become a powerful strength of the science and technology enterprises. The company covers an area of 16,733 square meters, with total assets of 35.8 million yuan. 160 existing workers, corporate executives, have a college education of 30, with middle and high-ranking officers of the nine titles.
Second, production and business operation
Shanxi jujube Co., Ltd. under the great differences in both foreign and domestic consumers in the pursuit of dietary nutrition, health care, convenient, fast and consumer mentality of the modern changes of Linxian County full use of the rich resources of quality dates, the introduction of modern technology and advanced equipment, service in a certain Chinese herbal medicine and health care in the research and development of functional food and pay special attention to, development and production of major products have great differences in licensing jujube St., Beach jujube, crisp date, the date of Germany Miao Miao beverages and candy, and other five series 30 varieties. Products through processing, not only the greatest extent possible to retain the original dates of the flavor and color rutin, cyclic adenosine monophosphate, and other nutrients, and give a reasonable, the pharmacological characteristics of science, nutrition and health functions functional integration, more well adapted to the modern consumer demand for universal food culture. According to production capacity and market demand, the company up to 2.4 million annual burden, can be transformed into raw materials jujube 2.8 million jin, sales income will be 26.4 million yuan, and annual profits of 8.44 million yuan.
Third, the market building
At present, the company has been in Beijing, Taiyuan, Tianjin, Harbin, Shenyang, Nanchang, and other 13 cities set up more than 800 sales outlets, the product has entered many of the large international supermarket chains, such as Wal-Mart, Carrefour France German Metro, Taiwan purchased music, South Korea and other good wrestlers. In the international market, the company early in the November 2, 1999, and Russia has been the establishment of export sales, while trade with the EU, repeatedly, that the company with Zhou Yu Co., Ltd. Japan trade relations have maintained a healthy development trend, in order to develop the Japanese market as soon as possible, Yu-chou, President, Mr. Yamamoto G has invested in the Japanese market over 4,000 million yen in Japan, "health magazine" extensive publicity, advertising, and have achieved good results .
4, development plans
Jujube Ltd. great differences in Shanxi province dates as deep processing of the leading enterprises, and its products in domestic and overseas markets enjoyed a high reputation. According to the company in recent years the level of the production and operation of the market and potential demand, the company will take the initiative to change the law adapt to the market economy, a high-tech, large-scale expansion of production capacity, continuously reduce production costs in the process of consumption, raise the level of technology, quality and stability indicators, the economic efficiency of scale. To this end, stability and the consolidation of existing production capacity based on the full market survey and scientific studies, the company plans to the existing 1,200 tons production line expanded to 3,000 tons. To this end, the company will be transforming the production workshop on the basis of new and modernization of production and demand to sugar permeability of vacuum, vacuum drying, and other advanced equipment to ensure that after the expansion of the normal production performance.
In the research and development of new products, the company Shanxi University, South China University of Technology, Shanxi Food Research Institute long-term technical cooperation, has been developed for improving the functions of existing products nutrition and health functions of the scientific formula, and in the near future will be in low-sugar products to market, and in the development of jujube drinks by improving existing production lines, improve the beverage taste, quality, to market the new dates beverage products.
In expanding marketing space, will stabilize and consolidate the basis of the existing market, through advertising, with the taste of a variety of materials and methods of marketing, and further expanding space, and promote sales, and strive to become in recent years for the development of domestic dates Product sales of one of the largest manufacturing enterprises.
Todays date Ltd. Shanxi great differences in a practical style and business thinking products have achieved some success |
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