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维之王食品有限公司是国家级农产品加工示范企业 、省级农业产业化重点龙头企业和中国人民解放军军品定点生产企业 。企业性质:省科技型民营企业。主要从事以山楂为主的食品研究、开发和加工。现有总资产13000万元,注册资金785万元,占地面积30亩,生产规模6200吨,转化水果8000吨。年销售收入10199万元,利润1259万元,税收1342万元。带动农户规模3000户,农户增收幅度4500元。
组织结构:公司有员工 400 人。管理部门共有五部一室:生产部、营销部、财务部、技术部、采供部、办公室。营销部设在深圳。董事长兼总经理宋永祥,省劳动模范,高级工程师,军人出身,拥有多种食品开发和食品机械研制知识产权。管理层大专以上学历占 80% ,中级工程师和经济师职称的占 40% 。所有员工均经考试和军训后持证上岗。
产品结构:维之王共生产二十多个产品,按使用对象可分为三块,即:军品、终端消费品和食品工业配料。按产品性质可分为六大系列,即:凉果、果汁、果酱、水果软糖、果片茶和水果罐头。产品已获得绿色食品证书和美国 FDA 质量检测,拥有进出口经营权。
销售网络:在国内三十多个省会城市和计划单列市建立了以省经销商为主、大型超市为主要展示窗口的高效率销售网络。目前,维之王产品已经从市场培育期转入到市场成长期,品牌的知名度和影响力不断提高,销售量迅速增长,已出口十三个国家和地区。
发展战略:将维之王塑造成为中国山楂第一品牌 ,世界生产山楂的最大企业,将绛县建设成中国最大的优质山楂生产基地 。
企业精神 以人为本、坚韧自信、真诚服务、创新发展
企业宗旨 将真诚倾注在产品之中 将服务延伸到顾客心里 公司理念 诚实、纪律、积极、创造 |
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Victoria King Food Co., Ltd. is a national model of agricultural products processing enterprises, the focus of the provincial agricultural industrialization leading enterprises and the Chinese Peoples Liberation Army military fixed-point production enterprise. Enterprise nature: the provincial high-tech private enterprises. Hawthorn dominated mainly engaged in food research, development and processing. The total assets of the existing 130 million yuan, registered capital of 7,850,000 yuan, covers an area of 30 mu, the production scale of 6200 tons into 8000 tons of fruit. Sales revenue was 101.99 million yuan, profit 12.59 million yuan, tax 13,420,000 yuan. 3000 drive-scale farmers, farmers 4,500 yuan income range.
Organizational structure: the company has staff of 400 people. A total of 5 management 1 room: the production department, marketing department, finance department, technology department, for the Department of Mining, office. Marketing, based in Shenzhen. Chairman and general manager of宋永祥, provincial model workers, engineers, military background, has a variety of food products development and the development of food machinery intellectual property. The management of a college education 80%, intermediate engineers and economists titles accounted for 40%. All staff have been examinations and after military training certificates. |
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